What is Brief Pose?
Brief Pose is inspired by Abercrombie and Fitch’s “megalog” called the A&F Quarterly and the rise of sexual imagery in the 1990s and early 2000s by Calvin Kline and others in mainstream advertisement campaigns.When the economy prospers and people feel safe and secure, advertising tends to become more sexually liberal. When a recession is in full swing, the general population feels threatened, and adverting tends to be more conservative. With the downturn in the economy, the Quarterly was discontinued.
The Quarterly caused many controversies during its run. One of the main causes for this outrage was its sexual and homoerotic imagery. This was also what captured my imagination when I was in my twenties, coming to terms with my own sexuality.
It was validating to see same-sex intimacy in an advertisement for a mainstream company, but there was an obvious darker side. The reality they depicted was exclusionary. The Quarterly purposefully manipulated consumers to feel inadequate so that they could sell more A&F products.
In Brief Pose, I wanted to take that a step further. What if advertisements drove people to suicide and homicide? And how could people fight back?